The New York Times
Tuesday, June 7, 2011 -- 1:08 PM EDT
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NBC Wins Rights to 2014, 2016, 2018 and 2020 Olympic Games
NBC extended its Olympic reign until 2020 as Comcast, its parent company, agreed Tuesday to acquire the rights to the 2014 Winter Games in Sochi, Russia; the 2016 Summer Games in Rio de Janeiro; and the next two Olympics at unspecified cities.
It was NBC's first Olympic deal since 1988 without Dick Ebersol, the head of NBC Sports, who resigned last month after helping to engineer eight winning bids. The victory was a sign that Comcast saw the value of continuing the relationship with the Olympics, with its powerful impact in prime time.
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http://www.nytimes.com/2011/06/08/sports/nbc-wins-tv-rights-to-next-four-olympics.html?emc=na
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