Black Friday: Tightwads and Spendthrifts – An NSF Webcast

Black Friday: Tightwads and Spendthrifts – An NSF Webcast
Fri, 12 Nov 2010 09:09:00 -0600

Consumers often behave differently than they would ideally like to behave. So says University of Michigan Marketing professor Scott Rick, an expert on the emotional causes and consequences of spending money. But what happens to people who are tightwads and spendthrifts during the holiday buying season when faced with numerous sales that seem too good to be true? Does being a tightwad or a spendthrift influence buying decisions?

Black Friday, the day after Thanksgiving that ...

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